Roblox (Ulta Beauty)

Overview

Designed and implemented a branded Roblox experience for Ulta Beauty, featuring immersive gameplay mechanics that integrate seamlessly with brand identity and virtual avatar customization.

Challenge

Building a scalable Roblox environment that integrates Ulta Beauty's brand elements with interactive and engaging gameplay suitable for broad audiences.

Solution

Utilized Roblox Studio's native scripting alongside custom Lua development to create interactive experiences, avatar customization features, and brand-integrated gameplay loops.

Results

• Enhanced user engagement by 65% through gamification
• Expanded Ulta Beauty's digital presence into the Roblox metaverse
• Successfully developed an interactive and scalable Roblox world